We've worked with a Dealer in the past located in a major metro market. They've outgrown their facility and don't have enough land to expand. It's too tough to get labor at living wages, commuting costs are too high, and there just isn't enough density of that level of staff in the immediate geography. With that said, how do you get a controlled message from people that can and want to speak for your dealership? Sometimes you can't...
Every dealership needs a Service Drive, and many do. However, not many dealerships really use the Service Drive the way they should. Perhaps the dealership is really busy and turn loaners really fast. Regardless most sales people do not have the opportunity to speak with customers live and most customer do not want to be approached while in the Service Drive.
So, how do we gain interest and build excitement?
BDC Pros can provide a soft customer service interaction to get the customer set up warm for a service drive appraisal.
Copyright © BDC Pros - All Rights Reserved